Preparing your Annual Giving Program Letter

To be successful, an annual giving program – and the letters which are part of the communication plan – 
need to do three things: Inspire, Ask, Thank...  

  • Inspire! Ask! Thank! 22-page annual letter writing resource  for Annual Giving Program with guidelines on content and structure, research. Also resources and samples from congregations  - contents listed below
    are gathered 
    in one indexed pdf  (3 MB) - view / download here »  
  • pdf becomes indexed /interactive once it is downloaded to your hard drive
  • Inspire! Ask! Thank! "one pager" handout  summary in colour here »  / in black & white here »

Annual Giving Program Letter

  • Introduction
    • Resources
    • Format
    • Structure
    • Content

  • Samples 
    • Hillhurst United Church, Calgary, AB
    • Churchill Park United Church, Winnipeg, MB
    • Celebrate Stewardship! Program
    • Orleans United Church, Gloucester, ON
      • Additional Orleans resources are available separately -  here »
    • Church Of Redeemer, Toronto, ON
    • Metropolitan United Church, Toronto, ON
      • Additional Metropolitan resources are available here »
  • More annual giving program resources in the Toolkit:
    • Annual Giving Programs  here »
    • Mission and Service Giving Programs here »